"Gambita literally means “little shrimp” in Spanish. Gambita’s founder got this nickname from her husband and loved it because it was original and she couldn’t help smile when she heard it. Gambita is someone who is 5’4” and under.
- What else can you tell us about this project?
Gambita is as much about creating an amazing shopping experience as it is about fostering a community of proud petites. We want to make it easier (and enjoyable!) for petite women to shop, but we also want to create a place for petites to come and get inspiration, advice and support from other women in their community.
There is also a social component to what we do: 1% of all our profits are donated to an organization called 10x10, which helps create access to education for girls in the developing world. We like to think that we are helping little women of a different kind by giving them the opportunity to become their best selves.
- Besides being petite, what else inspired Gambita?
Besides being petite I would say three main things inspired Gambita:
1. The idea of building something from scratch
2. The ability to solve a real problem for millions of women
3. The opportunity to change the perception of how petite women see themselves
Sexy, pretty, confident, powerful, comfortable. Basically, like the best version of themselves.
- What is it different from Gambita to other boutiques?
What differentiates us from other stores is our focus and commitment to the petite market. You will occasionally see petite offerings in other stores, but it tends to be a very limited selection compared to everything else they offer. Our sole focus on this market means we can cater and understand petite needs better than anyone else can – this isn’t an afterthought for us; it is our ONLY focus.
She is a fashion-forward woman who cares about looking chic and fabulous whether she’s at work or going out with her girlfriends. She also tends to like a little bit of edge and personality in her clothes – she’s not afraid of color or prints or taking a risk when it comes to putting an outfit together.
Since our legs are a little shorter and we have less to work with, it’s that much more important to make sure items fit right. And it’s not just about length – proportion is just as important! Also make sure that whatever you wear, you wear because you love it and it makes you feel good…not because you think you “should” be wearing it.
ABOUT THE FOUNDER